Development Veteran Continues to Innovate Web Hosting

Empowering a Broad User Base to Grow Web Presence

 Given Xara’s special focus on web design, its tools have been developed specifically with users in mind. Sporting a clean, aesthetically pleasing GUI, Xara Designer Pro X helps designers create anything from event fliers to stunning websites.

Back when Xara got started in web design, the web mainly consisted of plain-looking sites due to the limitations of early HTML. Furthermore, designing a website in the early days of the internet was a matter of writing complex code, similar to software programming.

Screenshot of the Xara design interface

To grow their presence beyond the brick-and-mortar buildings and onto the web, enterprises hired web development teams and other IT professionals to handle the technical work. Meanwhile, small businesses were left to either learn HTML or budget their design teams cautiously.

Fortunately, Xara would rise to the occasion with design software suited for a much broader user base. By simplifying the technical aspect of design, Xara makes it possible for anyone to create beautiful websites without HTML skills.

“Back when we started, you were limited by HTML; everything was table-based and it was a very technical process,” Charles said. “We knew from our design background that a lot of designers are not technical and many were frustrated by the limitations of traditional web design.”

Centered on visual presentation, Xara’s software offerings include a number of site builders, as well as graphic and document editors.

Helping Businesses Leverage the Power of Responsive Design

 Not only has Xara made web design more accessible, but the company has also consistently improved its tools over time. With the widespread popularity of smartphones and tablets, modern websites must be designed in a dynamic way, allowing them to correctly display on a wide range of screen sizes.

The most intuitive way to achieve this is through responsive design — that allows for flexible rendering and adaptable layouts. With responsive design, page elements are sized and positioned differently for different device screen widths.

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