Empowering a Broad User Base to Grow Web Presence
Back when Xara got started in web design, the web mainly consisted of plain-looking sites due to the limitations of early HTML. Furthermore, designing a website in the early days of the internet was a matter of writing complex code, similar to software programming.
To grow their presence beyond the brick-and-mortar buildings and onto the web, enterprises hired web development teams and other IT professionals to handle the technical work. Meanwhile, small businesses were left to either learn HTML or budget their design teams cautiously.
Fortunately, Xara would rise to the occasion with design software suited for a much broader user base. By simplifying the technical aspect of design, Xara makes it possible for anyone to create beautiful websites without HTML skills.
“Back when we started, you were limited by HTML; everything was table-based and it was a very technical process,” Charles said. “We knew from our design background that a lot of designers are not technical and many were frustrated by the limitations of traditional web design.”
Centered on visual presentation, Xara’s software offerings include a number of site builders, as well as graphic and document editors.
Helping Businesses Leverage the Power of Responsive Design
The most intuitive way to achieve this is through responsive design — that allows for flexible rendering and adaptable layouts. With responsive design, page elements are sized and positioned differently for different device screen widths.